For founders pitching a restaurant to investors in Dubai
Investors in Dubai will ask you seven questions. Have the answers on paper before you walk in.
Our founder has sat on your side of that table and raised AED 60 million in four rounds. We prepare the study that answers the questions, and we tell you first whether you are ready: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about AED 3,670.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions the study answers before an investor asks them.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About AED 3,670
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About AED 7,340
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
We do not find you investors. We prepare you for the meeting.
This is not an investor directory, an investment platform or a brokerage, and we do not promise funding. We prepare the financial study that a serious investor expects to see. Finding the investor is your part.
The seven questions investors in Dubai ask a restaurant founder
- How much do you need, and what is it for? They want a capital budget, not a round number.
- How did you arrive at your sales? Seats, turns and average spend they can check for themselves.
- What is the rent as a share of sales? The lease is often one of the largest fixed costs, and they know it.
- When does it break even? The month, with the assumptions behind it.
- When do I get my money back? Payback, and what they earn after that.
- What if sales come in 25% lower? A founder who has the answer earns trust at once.
- Why you? Your experience, your team, and what you have put in yourself.
Six of these seven are answered by pages in a feasibility study. The seventh is you.
What the investor sees when the study is missing
| Without a study | With a study |
|---|---|
| “We expect strong sales.” | A forecast built day by day that they can test. |
| “We need about two million.” | A budget where every line adds up to the amount. |
| “It will pay back quickly.” | A payback month, and a second one for the bad case. |
The record behind the method
Ralph Homer, the founder of Praxis Model, raised AED 60 million for his own ventures in four rounds in under two years, 80% from investors and 20% from financial institutions, on financial studies and business plans he prepared himself. He has worked on more than 300 restaurant projects across the six Gulf markets. When he reviews your numbers, he reads them the way an investor will.
We prepare the study that answers the seven questions, in seven working days.
Book a free consultationWhat does it cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about AED 3,670 | Three working days |
| The Proof, one location | USD 1,999, about AED 7,340 | Seven working days |
| The Proof, two locations | USD 2,999, about AED 11,010 | Seven working days |
Timing runs from your completed questionnaire. AED figures are approximate at 3.6725 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
If you will show the project to a partner, a committee, a bank or an investor, add the Investor Edition: your own study, bound as a catalogue made to be presented, for USD 499 more. It is optional and available with any study.
Common questions
Do you have a list of investors in Dubai?
No. We do not keep or sell investor lists, and we do not broker funding. We prepare the study you take to the investors you find.
I already have a pitch deck. Do I still need a study?
A deck tells the story. The study is the proof behind it. Investors who like the deck ask for the numbers next, and that is the moment many founders have nothing to send.
Can the study be presented directly to investors?
Yes. Add the Investor Edition for USD 499 and your study is bound as a catalogue made to be presented. It is optional and available with any study.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.